MBO looks back on a successful 2020
A difficult 2020 lies behind all of us. And this doesn't just refer to the corona-related challenges that each of us has to contend with in both our personal and professional lives, from contact restrictions and masks to short-time work and home offices.
For the MBO Group, 2020 has also been a special year in other aspects. As a result of the sale to the KOMORI Corporation, MBO is now no longer a medium-sized German company, but belongs to a Japanese group. The takeover went smoothly and all parties were cooperative. Through the acquisition, KOMORI has expanded its product portfolio to include finishing processes, and MBO has gained a strong parent company that is very well positioned in terms of sales, particularly in Asia, and will drive our sales there.
Despite all the challenges, it was a good year for the MBO Oppenweiler site. Sales of new machines were roughly on a par with the previous year. It was even possible to gain some important major customers who had previously bought from the competition. The spare parts division recently started offering its customers an online store, which is expected to make a significant contribution to increasing sales.
At the product level, MBO launched the new Vacujet feeder head and the new A80 stacker delivery this year. With the integrated operating concept of the A80 and the new autopilot, which will be introduced in early 2021, MBO is offering its customers even more extensive automation options than ever before. The CoBo stack celebrated its first birthday this year and demand in the market remains strong. The collaborative robot has undergone additional software and hardware development and now features three grippers of different sizes and a greater variety of different set-down patterns, for example.
At the marketing level, MBO had to reschedule activities several times this year. Preparations for the Drupa trade fair, which should have taken place this summer, had to be halted because of the coronavirus. As an alternative, an Open House was planned in November at the site of our partner Hohner in Tuttlingen. This project was also quickly abandoned due to the coronavirus developments. Instead, a virtual online exhibition stand was set up within a very short time and supplemented with virtual live demos in the individual showrooms of Postpress Alliance partners Baumann Maschinenbau Solms, Bograma, H+H, Hohner Maschinenbau, MBO Postpress Solutions, Perfecta and Wohlenberg. The event at the end of November was well received by the industry. 185 live demos took place. The virtual platform counted about 1,000 visitors. The platform will remain in use in the future and be expanded into a virtual showroom for all six partner companies. In addition, this year MBO has built an e-learning platform where dealers and end customers can watch training videos on our machines.
Despite the difficult circumstances, MBO was able to take on three new apprentices this year, although the semi-annual excursions to partner companies had to be cancelled. The trainees instead worked intensively on planning a modular parking area for e-bikes as part of a bigger project. This gave them the opportunity to get to know other departments better and to network within the company.
MBO also has a lot planned in the coming year. No one can say how long the contact and travel restrictions will last and what impact they will have on the economy. Regardless of this, MBO will continue to work on topics highly relevant for the future, namely automation and Industry 4.0, at both the product and software level. Online activities are also being stepped up. These include the expansion of the online store, the e-learning platform and the virtual trade show booth of Postpress Alliance. Other new online offerings will be added.
If you need more information or files (such as logos, high-resolution images, additional text) or would like to request an interview, please contact Mrs Katja Haug (Head of Marketing) on + 49 (0) 719146-380 or by email at firstname.lastname@example.org.